PRESS!

Darcee Matlen is well on her way to becoming an empire.

The West Bloomfield mom and former fashion-design student began looking for a creative outlet after her first son was born in 2007; and she hit pay dirt quickly with the introduction of her Bestie Buds friendship necklace sets through her website, Violetgumdrop.com.

Taylor Swift, Dakota Fanning and Gwyneth’s daughter, Apple, reportedly share the ice cream and cake, Pop Tart and milk, and peanut butter and jelly trinkets with their besties. Since then, Matlen’s added finds created by other artists to her line Cutesyandcool.com (check it out for whimsical bags, tees, bibs and jewelry, like these owl earrings, shown).

And just this January, Matlen said, she introduced her own line, Karmagrams.com. Send good karma, lunch grams (stick a sweet note in your kids’ lunchbox), love grams, wish grams and more with the
postcard packs of six to eight, replete with karma confetti to sprinkle inside the envelope. Namaste.

Items available at violetgumdrop.com.